Since 2004
Timeless Beauty
with MODELO
MODELO for unchanging beauty
Since 2004
A true derma cosmetic brand
developed through over 120,000 clinical trials
MODELO cosmetics is a brand that started from MODELO Dermatology, an anti-aging specialist with 20 years of history. MODELO has proven its effectiveness through collaboration with hospitals based on over 120,000 clinical data, and has secured safety through hypoallergenic testing considering sensitive skin.
MODELO started by Dr. Gu-il Seo, a world-renowned anti-aging expert.
Graduated from Seoul National University College of Medicine,
Doctor of Medicine from the same graduate school, and dermatologist.

Former) President of the Korean Society of Dermatologic Surgery and President of the Asian Society of Dermatologic Surgery.

As a representative figure in the history of Botox in Korea, he was the first in Korea to introduce botulinum sweat and multiple symptoms treatment in 1999, and in 2003, he was the first in the world to ‘identify the effect of botulinum square jaw contour correction treatment using CT.’ In addition, in 2007, we achieved 10,000 cases of Allergan Botox for the first time in Korea.

For the first time in Korea, Springer, a world-renowned medical publisher, has published and translated a filler and botox medical textbook into four languages (English, Chinese, Japanese, and Korean). When it comes to Botox, he is always referred to as 'the first'.
A true anti-aging pioneer
leading the medical Korean wave
He is a representative of the medical Korean wave, promoting Korea's developed aesthetic medicine abroad through over 400 overseas lectures and live procedures related to Botox and fillers.

In recognition of his efforts, he was selected as a lecturer at the 23rd World Congress of Dermatology, known as the Olympics of dermatology, as the first Korean doctor in the history of the World Association of Dermatology.
History
2001
Opening of MODELO Dermatology Clinic
2004
Launch and production of MODELO cosmetics
2010
Launch of the Derma White line
2020
  • Launch of Raw Ireturn Repair Sun Cream
  • Launch of stem cell peptide line
  • Launch of 99.9% UV protection mask
  • Launch of UV Soothing Repair Cushion
2021
  • Launch of the Microbiome line
2022
  • Launch of Laser Gel
  • Golf Mask Shopping Live(ranked 1st in same time slot 4 times in a row)
  • Ranked 1st in UV protection mask on Naver(sports mask category)
2023
  • Launch of Spring Tone-Up Sun Cream
  • Launch of 99.9% UV protection arm sleeve
Safe hypoallergenic cosmetics for sensitive skin
All MODELO cosmetics products have completed a hypoallergenic test at an accredited institution to ensure safety and hypoallergenicity based on the basics of dermatology.

Mainly, experiments have been completed to check skin compatibility and irritation, so even users with sensitive skin can use the product with confidence.
Effectiveness is proven through figures
from accredited organizations
Unlike other cosmetics that pursue extravagance, MODELO focuses on ingredients and results. All products prove their effectiveness through strict measurements from accredited institutions, and product descriptions on the website are
based on clinical data.
MODELO’s unique solution from
skin barrier to elasticity
MODELO has continuously strived to fulfill the wishes of customers who visit the hospital for various skin concerns. Although there are many popular concept ingredients in cosmetics, MODELO has adopted ingredients specialized for anti-aging. The patented whitening ingredient Whitenol, 39.6 billion lactic acid shoot cultures,
and expensive copper tripeptide prove that MODELO has pursued only one path.
변치않는 아름다움을 위한 처방
derma white 132% improvement in freckles and blemishes Whitening effect 100 times stronger than arbutin Whitening patented ingredient Whitenol
microbiome Skin barrier improved by 167% 39.6 billion cfu of lactic acid bacteria solution cultured from healthy skin of people in their 20s
stemcell peptide Restores 130% elasticity Expensive Copper Tri Peptide Vegetable Stem Cell Stem Cell